RESEARCH QUESTION 01
Confirm jurisdiction before interpreting Orlando project records
Orlando’s City Planning Division provides zoning information, planning appointments, maps, studies and a list of major projects of note. Use those resources to locate a city property and prepare questions about the intended concept. Keep current parcel information separate from proposed code changes or surrounding projects that may still be under review. For a property in Kissimmee, Sanford or an unincorporated area, use its governing authority’s records. A regional market description can help frame customer demand, but it does not establish the planning path, allowable scale or site-work assumptions for every address marketed as Orlando.
Official resource: City of Orlando Planning Division →RESEARCH QUESTION 02
Read transport trends at the correct time and corridor scale
MetroPlan Orlando’s Tracking the Trends library brings together historical transportation statistics and downloadable data used to monitor the regional system. Identify the measure, period and geographic coverage behind any figure used in the study. A corridor observation may help investigate accessible customers, while a regional trend describes a broader pattern. For a fuel station or roadside restaurant, trace the actual entry and exit routes and compare alternatives along the same journey. Keep future transportation assumptions separate from existing access conditions so the revenue case does not depend silently on a change that has yet to occur.
Official resource: MetroPlan Orlando Tracking the Trends data library →RESEARCH QUESTION 03
Translate airport activity into a defined customer hypothesis
The Greater Orlando Aviation Authority publishes traffic statistics and management reports that include passenger and operational information. Select completed reporting periods and examine the patterns relevant to the business concept. For a hotel, identify whether the proposed property is intended to serve airport-related stays or another visitor segment, then compare the appropriate lodging options. Passenger totals include movements that cannot be treated as distinct local overnight guests. Document the reasoning that connects travel activity to expected room nights or customer visits, and test the forecast against seasonal differences and the choices those travelers can make.
Official resource: Greater Orlando Aviation Authority traffic statistics →