CONVENIENCE STORE · FEASIBILITY RESEARCH

Convenience Store Feasibility Study

Evaluate new stores, expansions and repositioning with research on local demand, product mix, access and financial performance. A strong convenience-store concept needs a trade area that supports its sales assumptions.

Request a Feasibility Study See the study scope ↓

Convenience-store aisles and merchandise displays

THE QUESTIONS THAT MATTER

Understand the trade area behind every transaction.

Before committing to a site or an operating plan, test the assumptions that will drive the project’s performance.

Is the trade area large enough for the proposed format?
Which customer needs are underserved by existing stores?
Can shoppers easily see, enter and park at the site?
What revenue and gross-margin assumptions are supportable?

A CLOSER LOOK AT THE OPPORTUNITY

What the study examines.

Industry-specific research connects site conditions and market evidence to the financial picture.

01 / STUDY SCOPE

Market & demand

Population, income, daytime and evening activity, and vehicle or pedestrian traffic define the prospective customer base.

02 / STUDY SCOPE

Site & access

Visibility, parking, entry and exit movements, zoning and utility availability affect convenience and development feasibility.

03 / STUDY SCOPE

Competitive position

Store formats and product offerings reveal how food service, grocery, snacks, tobacco or licensed retail may fit the market.

04 / STUDY SCOPE

Operating scope

The proposed retail mix, optional fuel, licensing and permitting considerations shape operating and investment needs.

05 / STUDY SCOPE

Financial feasibility

Inside-store sales, ancillary income, seasonality and margin assumptions are tested through the financial forecast and sensitivity analysis.

06 / THE REPORT

Findings in context

The executive summary brings together the project overview, key assumptions and feasibility conclusion. The agreed scope reflects the project and its information requirements.

Share your lender’s requested scope when you enquire. Study requirements vary by project and financing arrangement.

Explore our research methodology →About FDS feasibility reports →

START WITH YOUR MARKET

Convenience Store studies by city.

Choose a city for local research questions, relevant sources and the project information to prepare for this study.

These pages cover major US metro markets. For a project elsewhere, share the property address when requesting your study.

BEFORE YOU GET STARTED

Your questions, answered.

What does a convenience store feasibility study evaluate?

The study examines the proposed store format, trade-area customers, traffic and access, nearby competition and the product mix. Revenue and margin assumptions are considered alongside development and operating costs to test the store’s financial feasibility.

Can a convenience store be evaluated without fuel sales?

Yes. The study scope follows the proposed format. For a store without fuel, the analysis focuses on inside sales, shopping patterns, food service or other proposed categories, customer access and the margins needed to support the operating costs.

How does product mix affect the sales forecast?

Grocery, snacks, beverages and prepared food serve different shopping needs and have different costs and margins. Local household and daytime demand, competing stores and the proposed store size help test whether the assortment and sales assumptions fit the trade area.

What should I provide for a new store or expansion?

Provide the address, store size, proposed categories, available site plans and the development or renovation budget. For an operating store, include sales by category and expenses if available. Share any lender requirements and explain how the proposed format differs from current operations.

How are the study fee and delivery schedule determined?

Scope depends on the store format, optional fuel or food service, available records and the research needed for the location. Share your project information and decision date so FDS can propose a fee and schedule for the specific engagement.

PLAN YOUR STUDY