Gas Station Feasibility Study in Atlanta, GA

Start with the parcel's actual jurisdiction

An Atlanta-area project begins with the parcel address and governing jurisdiction. The City of Atlanta's GIS tools provide a city-limit check, zoning maps, land-use information and neighborhood planning unit boundaries. For a parcel inside the city, these resources help identify the planning context to review alongside the proposed pumps, canopy and store layout. For a site elsewhere in the metropolitan area, gather the relevant municipality's or county's records. Include any zoning correspondence with your study request so known site constraints can inform the development assumptions.

Connect traffic evidence to the proposed entrance

GDOT's Traffic Analysis & Data Application, TADA, provides mapped traffic monitoring data with report and export options. For an Atlanta-area station, identify the count locations and observation years relevant to the parcel's approach roads. Compare those observations with the proposed entrance, nearby intersections and the trade area used in the demand analysis. Record gaps in the available data before assigning a fuel capture assumption. This gives the financial model a traceable traffic basis and helps show which sales assumptions need additional site information or sensitivity testing.

Review access before fixing the sales assumptions

A station's proposed driveway layout belongs in the early feasibility review. GDOT publishes driveway and encroachment resources, provides its permit application system and identifies a Metro Atlanta access management contact. Establish which authority controls the adjoining road, then gather any existing access permits or agency comments. Compare the proposed entry and exit movements with the store and fueling layout, including delivery access where relevant. Questions about permitted connections should be confirmed with the responsible authority; the feasibility analysis can then reflect the documented access conditions and remaining uncertainties.