Truck Stop Feasibility Study – Key Success Factors (Diesel Volume, Parking, Amenities & Highway Access)
A truck stop is not a bigger gas station—it’s a logistics business. Your success depends on freight flow, driver convenience, diesel throughput, and parking capacity. A truck stop feasibility study helps you validate demand, assess competition, and build a concept that actually works on a real corridor.
What Makes a Truck Stop Location “Work”
Truck stops win when they are located on the right routes, with fast access and easy circulation for rigs.
A feasibility study should evaluate:
- Proximity to major interstates/highways and freight corridors
- Visibility and signage opportunities
- Truck-friendly ingress/egress (turn radii, lane width, grades)
- Local zoning and restrictions on truck parking or operations
Diesel Volume and Throughput
Diesel is the core revenue driver for many truck stops. The study should estimate:
- Commercial traffic presence and corridor strength
- Whether the market supports diesel lanes and high-flow dispensers
- Likely diesel volume under realistic scenarios
Parking: The Biggest Competitive Advantage
If you don’t have enough parking, you lose drivers. If you have great parking, you can outperform even with similar fuel pricing.
Truck stop feasibility should address:
- Number of overnight truck parking spaces
- Short-term staging and circulation
- Safe lighting and security layout
- Potential paid-parking or reserved-parking strategies
Amenities That Drive Repeat Visits
Amenities turn a basic fuel stop into a travel center. Feasibility should test demand and competitive gaps for:
- Showers and restrooms
- Driver lounge and Wi-Fi
- Quick-service restaurants (QSR) and hot food
- Convenience retail and travel items
- Repair, tires, roadside assistance, scale/weight options (where applicable)
Competitive Landscape
A strong feasibility study identifies competitors within relevant drive-time—not just a 3-mile radius. For truck stops, competition can be evaluated within a wider corridor.
It should compare:
- Diesel lane capacity
- Parking supply
- Food/QSR and cleanliness
- Driver amenities
- Pricing and brand strength
Truck Stop Feasibility Helps You Avoid Costly Mistakes
Common pitfalls:
- Poor truck circulation design
- Underestimating parking requirements
- Picking the wrong food/amenity program
- Overbuilding in a corridor with strong existing travel centers
If you’re planning a truck stop or travel center, a feasibility study gives you a realistic picture of demand, competitive gaps, and what configuration is most likely to succeed.
Conclusion
A feasibility study is more than a formality — it’s your roadmap to profitability. Whether you’re an investor, developer, or franchise owner, Falcon Data Service can help you make confident, data-driven decisions that fuel long-term success.
📞 Contact Falcon Data Service today to request your Feasibility Study and take the first step toward a smarter, more secure investment.