Make Smart Investments in Convenience Retail
At Falcon Data Service, we specialize in delivering comprehensive convenience store feasibility studies tailored for new builds, expansions, land acquisitions, or repositioning of convenience-retail sites. Our lender-ready reports are built to support SBA 504, SBA 7(a), USDA B&I, and commercial loan underwriting, providing the critical market, site, and financial insight you need to move forward confidently.
Our team brings extensive experience in convenience-retail, fuel-convenience combinations, liquor sales, food service integrations, and more. We examine every dimension of your project — from trade-area demographics and competition, to site selection, financial modeling, and operational readiness.
Why a Convenience Store Feasibility Study Is Critical
A well-prepared feasibility study is not just a checkbox — it’s your roadmap to success. It answers key questions such as:
- Does the trade area offer sufficient population density, household income, vehicle traffic or pedestrian traffic to support a convenience store?
- Are there gaps in product offering, fuel services, liquor, QSR or convenience retail that you can exploit?
- Can the selected site offer high visibility, accessibility, parking, zoning and utility support?
- What are realistic revenue, profit margins, and pay-back/return metrics under current competition and market conditions?
- Will the project satisfy lender underwriting criteria (DSCR, sensitivity, risk assessment, etc.)?
Armed with our feasibility study, you’re much better positioned to secure financing, select the right site, and build a business plan that works.
What’s Included in Our Convenience Store Feasibility Study
Below is the statement of work typically included in our convenience store feasibility study engagements:
1. Executive Summary
- Project overview: location, store format (stand-alone or fuel-attached), anticipated services and uses
- Loan request summary (type, amount, term) and project capitalization
- Project cost summary (land, building, fit-out, equipment, pre-opening)
- Key conclusions and recommendations
2. Economic & Site Feasibility
- Site description: parcel size, site maps, zoning, flood zone, utilities and infrastructure
- Access & visibility: road service, traffic counts (vehicle and pedestrian), ingress/egress points
- Demographic and neighborhood profile: population, incomes, household types, day/night population
- Labor market: staffing requirements, wages, benefits, shifts
- Site-specific assessment: parking, signage, competition proximity, demand drivers
- Summary of site suitability and key risk factors
3. Market Feasibility
- Overview of the national convenience store industry, current trends (fuel-attached vs non Fuel), retail formats
- Competitive analysis: existing stores, planned or under-construction, store formats in the trade area
- Traffic capturing rates, product mix (fuel, tobacco, liquor, food service, grocery, snacks)
- Revenue projections: inside store retail, fuel sales (if applicable), ancillary income streams, seasonality impacts
- Conclusions around opportunity, positioning and competitive edge
4. Technical Feasibility
- Site readiness for intended use: utilities, environmental constraints, building condition (if repurpose)
- Construction or retrofit cost estimates
- Replication risk: will other operators enter the market and dilute returns?
- Regulatory and permitting considerations (zoning, liquor license, fuel tanks, signage)
- Summary of technical risks and mitigation
5. Financial Feasibility
- Pro forma assumptions: daily visits, average check, fuel volumes, margin assumptions by product line
- 10-year pro forma model including revenues, costs, EBITDA, cash flows
- Discounted Cash Flow (DCF), Internal Rate of Return (IRR) for multiple hold-period scenarios (e.g., 3, 5, 7, 10 years)
- Debt Service Coverage Ratio (DSCR), breakeven analysis, sensitivity tests (lower traffic/higher cost)
- Key financial metrics and risk assessment summary
Why Choose Falcon Data Service?
- Nationwide Coverage — We conduct convenience store studies in all 50 states.
- SBA / USDA Compliant Reports — Trusted by lenders for loan underwriting.
- Real-World Data Sources — We use verified demographic, traffic, and competitor analytics.
- 17+ Years of Experience — Specialized experience in convenience store feasibility studies, site analysis and market forecasting.
- Proven Results — Clients use our reports to confidently obtain funding and move forward with development.
Typical Timing & Investment
- Report completion: typically 10–15 business days once required data is submitted; rush delivery can be available in as little as 5 business days.
- Investment: the cost generally ranges from USD 3,500 to USD 10,000, depending on project complexity and scope.
Take the Next Step
Ready to move your project forward with confidence? Contact Falcon Data Service today to schedule a consultation or receive a sample report. Let us prepare a bankable feasibility study that supports your financing strategy and investment vision.
